Botanical Repair

Botanical Repair™ by Aveda: A Revolution in Hair Strengthening

Why Aveda Created Botanical Repair™

Aveda developed Botanical Repair™ to offer a plant-powered solution to one of the most common hair concerns: damage. Whether from heat styling, color treatments, or environmental stressors, damage weakens hair at its core. Unlike traditional repair systems that rely on silicones or synthetic bonding agents, Aveda’s goal was to rebuild hair from the inside out using the power of plants.

After years of research, Aveda launched Botanical Repair™—a bond-building hair care system clinically proven to strengthen and repair three key layers of the hair using 94% naturally derived ingredients.

Award-Winning Recognition

Botanical Repair™ has earned accolades such as:

• Allure Best of Beauty Award (2020)

• Marie Claire Hair Awards (2021)

• Vegan Beauty Award Finalist

The Plant-Powered Science

Key ingredients include:

• Avocado Oil: Nourishes and conditions the hair.

• Green Tea Extract: Protects hair from environmental damage.

• Sacha Inchi Oil: Rich in omega fatty acids, it helps restore softness and shine.

• Bond-Building Molecules: Derived from corn and sugar, these molecules penetrate the cortex to create new hair bonds.

Product Breakdown

Each of these products supports the 3-layer repair system (cortex, cuticle, and outermost f-layer):

1. Botanical Repair™ Strengthening Shampoo

• Who it's good for: Anyone with weak, brittle, or damaged hair—especially those who color or heat-style frequently.

• At-home trick: Use it with a scalp brush to gently exfoliate the scalp while cleansing for better product absorption.

• A Statistic: 94% said hair looked healthier after just one use.

2. Botanical Repair™ Strengthening Conditioner

• Who it's good for: Ideal for those with medium to thick hair textures needing regular hydration and repair.

• At-home trick: Leave on for 3–5 minutes and wrap hair in a warm towel for deeper penetration.

• A Statistic: Instantly detangles and strengthens to help prevent breakage.

3. Botanical Repair™ Intensive Strengthening Masque – Light

• Who it's good for: Fine to medium hair types that want deep repair without weighing hair down.

• At-home trick: Use as a pre-blowout mask once a week for lightweight bounce and resilience.

• A Statistic: Instantly transforms hair, leaving it visibly healthier, softer, and shinier.

4. Botanical Repair™ Intensive Strengthening Masque – Rich

• Who it's good for: Medium to thick or highly textured hair needing intense moisture and repair.

• At-home trick: Pair with a shower cap and let it sit for 15 minutes under heat for spa-level repair.

• A Statistic: 90% of women said their hair felt stronger and looked healthier.

5. Botanical Repair™ Strengthening Leave-In Treatment

• Who it's good for: All hair types needing daily protection from styling and environmental damage.

• At-home trick: Apply to damp hair before heat styling for bond-building and heat protection up to 450°F.

• A Statistic: Protects from future damage and reduces frizz for 72 hours.

Botanical Repair™ Professional Treatment

What It Does

The professional-only Botanical Repair™ treatment penetrates deeper than the retail products and rebuilds the hair’s structure instantly. It repairs the cortex, reinforces the cuticle, and creates a protective outer layer—leaving hair visibly transformed.

Service Add-Ons and Standalone Options

This treatment is ultra-flexible in the salon:

1. Stand-Alone with Blowout:

   • Book as a 45-minute indulgent service with a scalp massage, professional masque, and style.

   • Great for pre-event prep or a self-care moment.

2. Pro Treatment To-Go:

   • Get the full treatment in the salon and leave in one of our chic turbans to rinse later at home.

   • Perfect for low-touch appointments or mid-week rejuvenation.

3. Add-On to Color Service:

   • Add during or after your color process for intensive strengthening.

   • Helps protect and rebuild bonds that may be weakened by chemical treatments.